Who are you?

You are fabulous. I know we’ve just met but trust me—I know something about you.

You’re a woman who has lived, loved, nurtured, and taken care of everyone and everything around you—kids, husband, home, parents, pets, friends, garden, community. You’ve spent decades making sure the people and elements in your orbit had everything they needed. And through it all, you’ve been reasonably content—maybe even happy.

And now? The kids are grown? Off to university? Building their own lives? Starting families of their own? Grandkids? Your husband may be retired? Golfing?

Let’s face it your days—look different now.

Life changes.

And now, who are you?

Not what’s left—what’s there. What do you love? Who are you, you yourself. What makes you light up? What do you want, just for you?

Because this moment… this chapter? This. Is. Yours.

Welcome to the rhubarb etc. woman.

You are women who have lived generously, loved deeply and laughed loudly. Women who have built lives full of love, adventure, and change. Women who have worked, raised children, run businesses, supported friends, nurtured relationships, and now—now they are ready for something that’s just for them.

Not because you need permission.
Not because you’ve been lost.
But because you deserve it.

These women take up space—without apology. Because they live the changes life brings. This is their space. Their life.

They live their lives with confidence, joy, and presence. They embrace the changes, the shifts, the new chapters, because life changes. And they enjoy it.

They are vibrant women, bold, and unapologetically here. They choose what brings them joy—not based on trends, expectations, or outside opinions, but on what feels right in their bones. They reclaim their time, their passions, and their own happiness.

They step forward with clarity, curiosity, and an unshakable knowing that this is their time. No more waiting. No more second-guessing. No more playing small. No shrinking from taking up space. You take up space—fully, proudly, unapologetically.

Welcome to the Age of Savoir Faire.

Savoir faire isn’t about being the loudest in the room. It isn’t about demanding attention. It’s about moving through life with quiet confidence, with a deep sense of belonging—wherever you are, whatever stage of life you’re in.

These women—our women—don’t seek approval. They own their presence. They walk into a space and know they belong. They have the ability to see beauty, wit, joy, and possibility in every moment. They know that life is a mix of grace and grit, of laughter and wisdom, of stepping forward and standing still.

They don’t have to prove themselves. They just are.

They savor the moments—the first sip of morning coffee, the slow pleasure of an afternoon spent in the pages of a great book, the conversations that last well past midnight. They know that elegance is not in perfection but in presence. They know that laughter is an act of rebellion, that joy is a birthright, and that embracing change is a superpower.

They find power in their choices—the choice to say yes, the choice to say no, the choice to walk away, and the choice to lean in. They understand that their stories matter, their experiences shape them, and their wisdom is invaluable.

Because life changes. And we’re here for it. We are rhubarb etc.

This isn’t just a relaunch—it’s a revelation. A celebration. A homecoming. We welcome you.

For you, rhubarb etc. will be – 

• Stories and articles about confidence, presence, and the joy of simply being. Reminders that you are already enough, exactly as you are.
• Conversations with and inspiring stories of women who have lived, and who are embracing this stage of life with style and substance.
• Deep dives into the art of living well—delight, wit, curiosity, and the everyday magic that makes life rich.
• A space to be seen and heard, to celebrate who we are—right now, as we are.
• Thought-provoking content that challenges outdated narratives about age, beauty, and success.
• A fresh take on reinvention—not as a requirement, but as a choice. Because the only expectations that matter are your own.

rhubarb etc. is more than a magazine. It’s a space where our women can step into their power—not because they have to, but because it’s time. You don’t need to wait for the right moment. You don’t need permission.

This is the moment. Right here, right now. This is your space, your time, your life—this is rhubarb etc.

Now, tell me—what’s something you’ve rediscovered about yourself lately? A passion? A dream? A tiny spark of joy?

Share it with us in the comments. Let’s celebrate it. Let’s celebrate you.

Because life changes. And we’re not just here for it—we’re owning it, reveling in it, thriving in it.

We’re enjoying it.